{"id":2660,"date":"2024-12-16T09:45:30","date_gmt":"2024-12-16T09:45:30","guid":{"rendered":"https:\/\/xatelite.com\/project\/azz-hotels\/"},"modified":"2025-03-21T10:31:06","modified_gmt":"2025-03-21T10:31:06","slug":"azz-hotels","status":"publish","type":"project","link":"https:\/\/xatelite.com\/en\/case-studies\/azz-hotels\/","title":{"rendered":"AZZ Hotels"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”50px||0px||false|false” custom_padding_tablet=”50px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}” custom_padding__hover_enabled=”off|desktop”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.21.0″ _module_preset=”default” max_width=”1920px” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”||||||||” text_line_height=”1.4em” header_font=”||||||||” header_text_color=”#000000″ header_font_size=”22px” background_color=”RGBA(255,255,255,0)” custom_padding=”15px|20px|10px|20px|false|false” text_font_size_tablet=”13px” text_font_size_phone=”13px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”1em” text_line_height_phone=”1em” text_line_height_last_edited=”on|tablet” border_width_left=”10px” border_color_left=”#000000″ global_colors_info=”{}”]

MARKETING<\/h1>\n

REBRANDING<\/h1>\n

SOCIAL MEDIA<\/h1>\n

WEB DEVELOPMENT<\/h1>\n

 <\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px|0px||0px|false|false” global_colors_info=”{}”]

azz hoteles (lowercase, yes, it’s a modern brand) is one of our most comprehensive projects and one we’re most proud of. We’ve accompanied the chain almost from its inception and during its expansion process, as an external Marketing Department in charge of brand strategy, loyalty, and new avenues of commercial exploitation. <\/strong><\/p>\n

We had the opportunity to apply a global and coherent approach, transforming a brand that wanted to take it a step further through a rebranding in record time and the development of its new website. All of this accompanied by the management of its social networks and review channels such as TripAdvisor, Google Reviews, or Booking. <\/p>\n

In short, a top-down repositioning as we like to say, but paying special attention to the details in each hotel according to their characteristics, location, audience, and possibilities.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”1920px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/01cabecera-3.jpg” title_text=”01cabecera” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/02rebranding.jpg” title_text=”02rebranding” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/03web01.jpg” title_text=”03web01″ force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/03web02.jpg” title_text=”03web02″ force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/04rrss-1.jpg” title_text=”04rrss” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_video src=”https:\/\/youtu.be\/zpMBgAaVeAU?si=eLt2MeYIxJHHAyoh” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_video][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/06identidad01-2.jpg” title_text=”06identidad01″ force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/06identidad02-1.jpg” title_text=”06identidad02″ force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/06identidad03-1.jpg” title_text=”06identidad03″ force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/07packaging01.jpg” title_text=”07packaging01″ force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/07packaging02.jpg” title_text=”07packaging02″ force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/xatelite.com\/wp-content\/uploads\/2024\/12\/08cierre-1.jpg” title_text=”08cierre” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

MARKETING REBRANDING SOCIAL MEDIA WEB DEVELOPMENT  azz hoteles (lowercase, yes, it’s a modern brand) is one of our most comprehensive projects and one we’re most proud of. We’ve accompanied the chain almost from its inception and during its expansion process, as an external Marketing Department in charge of brand strategy, loyalty, and new avenues of commercial exploitation. We had the opportunity to apply a global and coherent approach, transforming a brand that wanted to take it a step further through a rebranding in record time and the development of its new website. All of this accompanied by the management of its social networks and review channels such as TripAdvisor, Google Reviews, or Booking. In short, a top-down repositioning as we like to say, but paying special attention to the details in each hotel according to their characteristics, location, audience, and possibilities.<\/p>\n","protected":false},"author":2,"featured_media":2663,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[36,37,38],"project_tag":[],"class_list":["post-2660","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-audiovisual-en","project_category-branding-en","project_category-web-and-social-media"],"yoast_head":"\nAZZ Hotels - Xat\u00e9lite<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xatelite.com\/en\/case-studies\/azz-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AZZ Hotels - Xat\u00e9lite\" \/>\n<meta property=\"og:description\" content=\"MARKETING REBRANDING SOCIAL MEDIA WEB DEVELOPMENT  azz hoteles (lowercase, yes, it's a modern brand) is one of our most comprehensive projects and one we're most proud of. 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