Undoubtedly a complex and at the same time an exciting project. To manage the production, shipping and installation of PLV´s displays for CAT’s range of phones, the toughest on the market.
To reflect the impact and water resistance of the handsets, we were asked to create a display that symbolised the professional (construction) and urban character of the target audience. So we got to work and the result was this PLV with steel tubes, custom die-cutting and LED lighting that we sent to more than 15 shopping centres.
Graphic design, PLV, Creativity, Production