We present our first campaign for the Ministry of Health, “Sometimes, the important thing is not to participate”.

And it’s that, since we were little, when we played, we’ve been told that the important thing is to participate. However, if participating in games and bets becomes a problem, we believe that turning that cliché around results in a simple, direct, and impactful message.

The briefing requested to raise awareness among the general population about the importance of taking care of health by eradicating compulsive gambling habits and online betting that harm both the mental and physical health of people for whom gambling is a serious problem. That’s why we focused on highlighting the important things in life like family or friends, inviting the public to reflect on how much time they dedicate to them.

And the thing is, ultimately, if betting is part of your routine, you can neglect what matters most. Sometimes, the important thing is not to participate.